Sales Enablement is Important for Food Businesses
What is Sales Enablement? It is the practice of getting the right information into the hands of the people selling your product, so they can do their best work. This is especially important for those of us in the specialty food business, because we ask for higher prices than some people are used to paying. The more information that can be provided to a customer, the higher the perceived value of the product, and the easier the sale.
But you can’t give them all of the information, because that would be too much. You have to give them the right information. The information that backs up your brand identity. Actions speak louder than words, and the way you make your product should jive completely with the way you tell your story.
Raveler helps you sort through all of this complexity, and put your best foot forward. Sing your song proudly, and show the world the many reasons your product is unique. Empower your salespeople, wholesale customers, and distributors to tell your story the way it was meant to be told.